Founder, Art World Marketing

Emile Haffmans

Digital Marketing for the Art World

I founded Art World Marketing to solve a problem: galleries, artists, and art businesses with incredible work but an online presence that wasn't pulling its weight. The art world deserves marketing that understands both the relationship-driven nature of art sales and the technical realities of driving online revenue and building authority.

Originally from the Netherlands and now based in Germany, I work with art clients worldwide and combine a genuine passion for art with deep expertise in multi-channel digital marketing. From SEO and paid traffic to marketplace optimization and web development.

Photo of Emile Haffmans, founder of Art World Marketing at artworldmarketing.com

Art World Marketing

Logo of Art World Marketing, online marketing agency for art galleries, artists and art businesses

Art World Marketing is a boutique digital art marketing agency exclusively serving art galleries, artists, and art businesses. We help our clients open up new sales channels and build lasting digital infrastructure through strategic, multi-channel online marketing.

Most marketing agencies either understand art or understand digital marketing. We understand both. We bring technical marketing excellence to clients who value artistic integrity and commercial success equally.

Our client base is international, with primary markets in the UK, US, and UAE, and our work spans contemporary art market dynamics, collector behavior, and the specific technical challenges of art world e-commerce.

  • SEO and Content Strategy Revenue-driven search optimization that targets high-commercial-intent searches and builds compounding value over time.
  • Web Development Art-specific websites built on platforms like Artlogic, ArtCloud, WordPress, and Shopify, designed to convert visitors into collectors.
  • Marketplace Management Optimized presence across Artsy, 1stDibs, Singulart, Etsy, and more, as part of a broader multi-channel strategy.
  • Social Media and Newsletters Consistent, structured collector touchpoints that align with your current business priorities and brand voice.
  • Paid Traffic and Digital PR Targeted advertising and outreach to art publications for immediate visibility and long-term authority.
Visit artworldmarketing.com

Let's Talk

Whether you're a gallery looking to grow online, an artist building your digital presence, or an art business exploring new channels, I'd love to hear from you.